100 Days Of Confidence | 1 - 20 Skin & Rituals

At Ruby Hammer Beauty, we believe confidence is not a single product or quick fix — it’s a practice, built gradually through the choices you make every day. As we head towards Christmas, the busiest season of the year, we wanted to create something meaningful: a journey of 100 small, expert-led steps that together help you feel grounded, radiant, and assured.

This is more than beauty tips. It’s about building rituals, reinforcing habits, and creating moments of joy so that by the time Christmas arrives, you feel like the most confident version of yourself — inside and out.

Why 100 Days?

One hundred days offers the perfect balance of time and structure. It’s long enough to create lasting changes and new rituals, but focused enough to stay engaging. A daily rhythm keeps confidence front of mind without overwhelming, making it possible to integrate small, achievable actions into your lifestyle.

Think of it as building muscle — every repetition makes you stronger. With beauty, fashion, and self-care, every small act of consistency adds up to transformation.

Why 20-Day Phases?

We’ve divided the campaign into five phases of 20 days each. This structure reflects how confidence is layered and built:

1. Skin & Rituals – Building the foundation. When your skin feels cared for, confidence naturally follows.

2. Makeup Mastery – Enhancing features with artistry and ease. Makeup should empower, not overwhelm.

3. Style & Presence – Elevating the way you present yourself to the world. Clothes and accessories as signals of self-respect.

4. Mindset & Psychology – Inner work that shows outwardly. Confidence is as much psychological as physical.

5. Joy & Celebration – Embracing playfulness and sparkle as we move into the festive season. Confidence is joy made visible.

This chunking makes the journey digestible and purposeful. Each 20-day phase has a clear theme, meaning you don’t just receive random tips — you progress through a considered pathway.

Why Now?

The countdown to Christmas is full of pressures — social engagements, family gatherings, gifting, and often self-comparison. Our 100 Days of Confidence is designed as an antidote: a reminder that beauty is about daily rituals of care, artistry, and joy. By Christmas Day, you’ll have built not just glowing skin and polished style, but also resilience, positivity, and assurance.

Confidence is not given. It is cultivated, day by day. And this is your roadmap.

The Ruby Hammer Approach

Every element of this campaign carries the same values Ruby has championed throughout her career: expertise, simplicity, and joy. From the precision of a well-made brush to the comfort of a nourishing balm, beauty is about tools and techniques that work — and a mindset that celebrates who you already are.

Our 100-day journey is a reflection of this philosophy: simple, effective, joyful. Confidence you can count down to, and confidence you can carry into every season.

SKIN & RITUALS

Day 1 – Facial Massage
Facial massage stimulates circulation, reduces puffiness, and creates lift. The simple act of touching your own face is a great way to have a radiant start to the season.

Day 2 – SPF Always
Even in autumn light, SPF protects against UV and blue light. Protecting your skin today safeguards your confidence for tomorrow.

Day 3 – Vitamin C Glow
A daily Vitamin C serum brightens dullness and evens tone, helping skin remain luminous throughout the darker months.

Day 4 – Lip Exfoliation
Smooth lips allow lipstick to glide and last longer. Exfoliate gently, then nourish with Ruby Hammer Lip Serum Balm.

Day 5 – Hydrating Mist
A hydrating mist refreshes complexion, revives makeup, and restores energy during long days.

Day 6 – Neat Nails
Well-groomed nails, whether bare or polished, convey care and polish. Small details create lasting confidence. If you haven't tried a glass file - now is the time.

Day 7 – Eye Mask Ritual
Hydrating eye masks reduce puffiness and fatigue, making the eyes brighter and more expressive.

Day 8 – Evening Cleanse by Candlelight
Cleansing by candlelight transforms a daily task into ritual, grounding the mind and nourishing self-worth.

Day 9 – Lip Serum Balm
Ruby Hammer Lip Serum Balm hydrates, smooths fine lines, and imparts a subtle sheen. Lips feel as good as they look, especially with the changing seasons.

Day 10 – Silk Pillowcase
Sleeping on silk reduces hair breakage and prevents sleep creases, allowing you to wake refreshed and confident.

Day 11 – Double Cleanse
Double cleansing removes every trace of makeup and pollution, leaving skin clear and calm.

Day 12 – Overnight Mask
An overnight mask restores hydration and vitality while you sleep, ensuring you wake with renewed radiance.

Day 13 – Face Oil Massage
Face oil massage relieves tension, supports glow, and restores balance. Rituals that nurture create visible confidence.

Day 14 – Weekly Progress Selfie
Document progress to celebrate small changes. Confidence builds when growth is recognised, not perfection.

Day 15 – Hand Cream Ritual
Nourished hands enhance every gesture. Caring for details translates into everyday elegance.

Day 16 – Cold Spoon Trick
A timeless remedy for tired eyes. Cold spoons instantly reduce puffiness and restore freshness.

Day 17 – Scalp Massage
A weekly scalp massage stimulates circulation, supports hair growth, and relieves stress. Calm within, beauty without.

Day 18 – Smile Post-Skincare
Link skincare with positivity. Smiling after your routine reinforces the joy in caring for yourself.

Day 19 – Sleep
Prioritise restorative sleep. Quality rest balances hormones, repairs skin, and restores energy. Confidence is built on the foundation of being well-rested.

Day 20 – Mask Mondays
Setting aside Monday evenings for a mask ritual resets your week and instils calm confidence.