RUBY REVEALS: WHAT IS TUBING MASCARA?

In the realm of beauty innovations, one product has been quietly revolutionising the way we approach mascara: tubing mascara. If you're not familiar with this wonder product yet, allow me to introduce you to its transformative powers.

What is Tubing Mascara?

Tubing mascara, unlike traditional mascara formulas, creates tiny "tubes" around each lash rather than painting them with pigment. These tubes wrap around your lashes, providing length and definition without clumping or smudging. When it comes time to remove your makeup, these tubes slide off effortlessly with warm water, leaving no residue behind.

The Benefits of Tubing Mascara:

Longevity: Tubing mascara is renowned for its longevity. Once applied, it stays put throughout the day without flaking or smudging, making it ideal for long workdays or special occasions.

No Clumping or Smudging: Say goodbye to panda eyes! Tubing mascara coats each lash evenly, preventing clumps and ensuring a flawless, smudge-free finish.

Easy Removal: Removing mascara can be a hassle, especially when it comes to stubborn waterproof formulas. With tubing mascara, all it takes is a gentle swipe with warm water to effortlessly dissolve the tubes and wash them away.

Lash Care: Unlike traditional mascaras that can be harsh on lashes, tubing mascara forms a protective layer around each lash, providing nourishment and preventing breakage.

Versatility: Whether you're going for a natural look or dramatic lashes, tubing mascara can adapt to your needs. Simply layer on more coats for added volume or keep it light for a subtle enhancement.

Looking after your lashes

Your lashes are more than just a fringe of hair framing your eyes; they play a crucial role in protecting your delicate eye area from dust, debris, and sunlight. Just like the hair on your head, your lashes can benefit from some TLC. By incorporating a tubing mascara into your routine, you're not only enhancing their appearance but also nourishing and protecting them from environmental stressors.

Caring for your lashes doesn't stop at mascara, though. Just as you would condition your hair, consider incorporating lash serums or oils into your routine to promote lash health and growth. I've infused my mascara with lash loving ingredients including caffeine, tripeptides, hyaluronic acid and castor oil to help maintain luscious lashes with every wear.