RUBY REVEALS, HOW TO GET HER SIGNATURE DEWY LIP

Let me tell you something I’ve learned over decades in beauty: our lips tell a story long before we speak. When they’re dry or neglected, everything looks a little tired. When they’re cared for — hydrated, supple, softly tinted — your whole face comes alive.

We often think of lip colour as something for occasions, yet lips need nourishment every single day. They have no oil glands, no natural barrier — and they face everything from cold winds to central heating to sun exposure. It’s why I created my Lip Serum Balm Pencils: a daily essential that bridges skincare and makeup, giving comfort and colour in one simple stroke.

The Texture: Dewy, Not Glossy

Each pencil has a soft melting point, meaning the moment it touches your lips, the formula begins to glide — almost like butter meeting warm skin. It feels as hydrating as a serum, yet as soothing and comforting as your favourite balm.

The result? A beautifully cushioned texture that leaves lips feeling nourished and looking radiant, with a dewy, healthy sheen — never sticky, never overly glossy.

“Ruby Hammer is a brilliant make-up artist, and these pencils make lips look supple, enhanced and, well, healthy.” India Knight, The Sunday Times Style

That’s precisely the effect I wanted: lips that look alive and hydrated, with colour that enhances your natural beauty rather than masking it.

The Shades: Pure Colour and Special Effects

The collection is intentionally edited — six core colour shades and two FX toppers.

• Colour Shades: Nude, Deep Nude, Pink, Coral, Berry, and Red. Each one is universally flattering — they adapt to every skin tone and undertone.

• FX Shades: Gold and Silver. These act as special effects, worn alone for a soft shimmer or layered over any shade to add radiance and dimension.

That adaptability makes them a makeup artist’s dream and a modern woman’s ally.

Multipurpose Magic: For Lips, Cheeks, and Beyond

I’m always drawn to products that work hard but feel effortless. These pencils are exactly that — multi-purpose essentials that slip seamlessly into your daily routine.

A touch on the cheeks gives the same dewy radiance — like colour from within. The balmy formula blends easily with fingers, leaving a healthy, softly flushed finish. It ties your look together beautifully — one tone on lips and cheeks brings harmony to the whole face.

Try Nude for understated polish, Berry for a natural rosy glow, or Coral to warm the complexion. The Gold FX pencil adds a candlelit sheen to cheekbones or the Cupid’s bow; Silver FX brings a cooler, modern luminosity.

How to Use: Build from Sheer to Burst

Gently twist just above the pencil line — a small amount is all you need. The formula is creamy, so it moves effortlessly without tugging. Apply directly to lips, then build from a sheer wash to a more vivid pop of colour.

For a softly flushed look, dab a little on the apples of your cheeks and blend with fingertips. It ties everything together — one harmonious tone that looks fresh and alive.

The Gold FX adds warmth and glow, while Silver FX gives a modern, light-reflecting sheen.

A Little Love from India Knight

“These balm lip pencils will work for everyone.” India Knight, The Sunday Times Style

And from our community — five-star reviews echo the same sentiment:
“My lips have never felt so healthy.”
“I use mine every morning — one swipe on lips, a dab on cheeks, and I’m done.”
“Dewy, natural, and instantly fresh — perfection.”

The Ruby Hammer Way

Beauty should feel effortless. These pencils are simple, elegant tools designed to make you look and feel like your best self — cared for, confident, and radiant.

So if you ever wondered how to achieve that polished but never overdone look, this is the secret.
A single pencil.
A hint of dew.
A touch of Ruby magic.