RUBY REVEALS | HOW TO FIND YOUR PERFECT LIP SERUM BALM SHADE

We've all done it. Bought a lipstick because it looked beautiful on someone else, only to find it doesn't quite feel like you.

The truth is, finding your perfect lip colour isn't about following trends. It's about finding the shade that enhances your natural colouring and makes you feel confident.

That's exactly why I created Lip Serum Balm. The hydration of a serum, comfort of a balm, easy to wear like a tint, and designed to bring out the best in your natural lip tone.

WHICH SHADE IS RIGHT FOR YOU?

Nude

Our bestselling soft pink-based nude. If you're looking for an everyday shade that works with everything, start here. Effortless, flattering and universally wearable.

Perfect for: minimal makeup days and those who prefer a polished, natural lip.

Deep Nude

A sophisticated chocolate nude with depth. Elegant and modern, this shade adds subtle definition while remaining beautifully understated.

Perfect for: lovers of a richer nude or anyone wanting a more sculpted lip.

Pink

A sheer flush of vibrant pink. Fresh, bright and uplifting, Pink instantly brings life to the complexion without ever feeling overpowering.

Perfect for: adding a touch of colour with minimal effort.

Coral

A soft orangey coral that brings warmth and sunshine. Think healthy, happy lips with a hint of radiance.

Perfect for: warmer skin tones or anyone wanting a fresh summer glow.

Berry

A deep, rich berry for days when you want a little more than a tint. Sophisticated yet easy to wear, Berry is my go-to colour - it adds depth while still allowing your natural lip colour to shine through.

Perfect for: elevating everyday makeup or transitioning into evening.

Red

A timeless vivid red. Bold yet incredibly wearable, this complexion-enhancing shade instantly brightens the face and boosts confidence.

Perfect for: when you want your lip colour to do the talking.

THE SPECIAL FX SHADES

FX

A whisper of light-catching sparkle. Wear alone for a subtle glossy finish or layer over your favourite Lip Serum Balm shade for extra dimension.

FX Gold

A pearlescent wash of gold. Beautiful on its own and transformative layered over colour, adding warmth and luminosity with a single swipe.

STILL NOT SURE?

My advice is always the same. Start with the shade that feels most like you.

The beauty of Lip Serum Balm is that each shade works with your natural lip colour rather than covering it completely, making every colour incredibly wearable.