RUBY REVEALS | MASTERING MASCARA

Mascara is one of beauty’s most transformative tools. In seconds, it opens the eyes, frames the face, and adds polish - whether you’re bare-skinned or in full glam. But not every mascara is created equal. Understanding brushes, formulas, and innovations is the secret to finding your perfect match.

For Ruby Hammer, it all began on set. She would reach for dental picks to separate lashes one by one, improvising with precision when no tool was good enough. That hack became the seed of the Ruby Hammer Mascara & Brow Duo: a hero product that delivers professional artistry without backstage faff.

This Masterclass takes you from those hacks to modern heroes - so you know exactly what each mascara can do for you.

Why Mascara Matters? 

• Instant definition: Brightens and opens the eyes.
• Balance: Gives proportion and structure, even on a makeup-free face.
• Universality: From Cleopatra’s kohl-rimmed eyes to 1960s Twiggy lashes, defined lashes have always signalled beauty.

Understanding Mascara Formulas

Formulation changes everything:

• Lengthening: Lightweight, often fibre-enriched, to extend and elongate lashes.
• Volumising: Creamier, wax-based formulas that create fullness and density.
• Curling/Lifting: Designed to hold a bend; often paired with curved wands.
• Defining/Separating: Sleek, fluid formulas for clean, natural definition.
• Nourishing/Treatment: Infused with conditioners, peptides, or oils to care for lash health.
• Waterproof: Long-lasting, smudge-proof, and sweat/tear resistant. Best for events, heat, or emotional moments. Removal requires an oil-based cleanser, so not ideal for everyday use if you want to protect lash health.
• Tubing: Uses polymers that wrap each lash in a lightweight “tube.” Smudge-proof, flake-free, and removed with warm water — perfect for sensitive eyes or those who find waterproof too harsh.

The Wand: Shape Defines the Look

The brush is the architect of your lashes:

• Straight brush: Classic and controlled; versatile for most needs.
• Curved brush: Follows the lash line to lift and curl.
• Hourglass brush: Adds drama and bulk at the roots.
• Tapered/cone brush: Precision for corner and lower lashes.
• Comb/micro wand: Fine separation, no clumps.
• Silicone bristles: Deliver sleek definition and control.
• Dense fibre bristles: Create volume and fullness.

Ruby’s top tip: “Don’t just follow trends - match the wand to your lash type and desired effect.”

Ruby’s Backstage Tips

• Using dental picks to comb lashes individually.
• Layering different mascaras (lengthening + volumising) to get a bespoke finish.
• Applying mascara horizontally for drama, vertically with the tip for precision.

These hacks taught Ruby that clean definition trumps clumps — precision always flatters more.

From Hack to Hero: The Ruby Hammer Duo

Backed by years of artistry, Ruby worked with a leading Korean lab to create a mascara that delivered her backstage results in a single product:

• Lightweight, buildable formula that defines without clumping.
• Nourishing care to support long-term lash health.
• Precision wand that separates and lifts — no dental pick required.
• Paired brow gel for instant eye framing.
• Portable dual design — two essentials in one chic tool.

How to Apply Like a Pro: 

• Start at the roots; wiggle upwards for lift.
• Use the wand tip for corners and bottom lashes.
• Layer lightly for more intensity.
• Allow coats to dry before reapplying to avoid clumps.
• Sweep brow gel upward and outward to complete the look.

Pro tip: If you love tubing or waterproof mascaras for longevity, use them as a final coat over a nourishing mascara like Ruby’s for the best of both worlds.

Mascara isn’t one-size-fits-all. The formula, wand, and technique shape your results — and the right choice should enhance and protect your lashes. Ruby Hammer’s Mascara & Brow Duo embodies this philosophy: born from backstage hacks, elevated into a modern hero.