RUBY REVEALS | OUR HERO INGREDIENTS

Now more than ever, people are wanting to learn more about what makes up the products they are using on their skin. A long list of ingredients, listed in their scientific names, can feel overwhelming - but Ruby Hammer Beauty was founded to simplify and enhance your beauty routine, not over-complicate it. 

Learn about the ingredients used in all of our products - no fear, just facts.

MASCARA & BROW DUO 

Mascara: 

• Caffeine – Caffeine is a stimulant meaning it can help stimulate hair follicles, with the potential of encouraging longer, fuller lashes over time. It is also an antioxidant, which helps protect lashes from environmental damage, keeping them healthier and less prone to breakage.
• Copper Tri-peptides - Copper peptides support hair follicle health, leading to stronger and faster lash growth. 
• Pentapeptides - are hyrdrating and conditioning. They have moisturising properties helping to keep lashes soft and flexible, reducing the risk of breakage.
• Tri-peptides - help strengthen the structure of the lashes, making them stronger and less prone to breakage. 
• Hydrolysed Hyaluronic Acid – is made up of smaller molecules, helping to bind water to the lashes. This provides deep hydration, preventing dryness and promoting healthier-looking lashes.

Brow: 

• Caffeine - same as above, Caffeine stimulates hair growth leading the thicker, healthier looking brows. 
• Panthenol - helps retain moisture in the brows, and skin below. This keeps the brows hydrated, and looking healthier. 
• Biotin – boosts the production of Keratin, supporting hair growth and strength. Deficiencies in Biotin can lead to hair loss, so by adding it to a brow gel helps maintain healthy hair follicles. 
• Arginine – is an amino acid, that promotes hair growth and strength. 

1.7mm PRECISION EYELINER

• Vitamin E & C – both are strong antioxidants that helps protect the skin, and also hydrate and nourish. Vitamin E also has soothing effects, so can help with sensitive skin. 

PRECISION LIQUID EYELINER

• Water-Based – Our water-based formulation is free from volatiles, parabens and formaldehyde. 

LIP SERUM BALMS 

• Sativa Seed Oil – great for reducing inflammation, so helps relieve skin inflammation for soft and supple lips. 
• Meadowfoam Seed Oil – helps lock in moisture and balance the skins natural oil production. Helps leaves lips feeling nourished. 
• Cocoa Butter – Softens dry and rough lips, used for it's  emollient and hydrating properties.
• Liquorice Leaf Extract - Smoothes skin surface and balances moisture. Is rich in antioxidants that help protect the skin from environmental damage. 
• Dipalmitoyl Hydroxyproline + Palmitic Acid – Helps retain moisture and therefore strengthens skins barrier. It stimulates collagen production, which helps improves the skins firmness. 

CHEEK COLOURS

• Macadamia Nut Oil – An emollient that contains squalene, oleic acid and omega 6 which all help soften the skin, and provide hydration. 
• Helianthus Annuus Seed Oil – Also known as Sunflower Seed Oil, is packed with fatty acids that act as the skin’s natural barrier, trapping moisture and preventing dehydration. It also has strong antioxidant properties, protecting the skin from external factors, such as UV. 
• Ricinus Communis Seed Oil – Also known as Castor Seed Oil rich in omega 6, omega 9, vitamin E and minerals which support the skin's natural barrier. It also has anti-inflammatory properties, which can sooth irritated skin.