RUBY REVEALS | How To Make Eyeliner Work For You
If there's one makeup question I've been asked consistently throughout my career, it's this:
"Why doesn't eyeliner look right on me?"
More often than not, the person asking has spent years thinking they're doing something wrong. The truth is far simpler.
Eyeliner isn't one-size-fits-all.
What works for one eye shape won't necessarily work for another, and that's perfectly normal. Understanding your eye shape is often the difference between struggling with eyeliner and making it work beautifully for you.
After more than four decades as a makeup artist, I've worked with thousands of faces.
What I've learned is that the most flattering makeup doesn't follow trends. It works with your natural features. When I approach eyeliner, I don't start by thinking about the latest look on social media. I start by looking at the eye itself.
Is it hooded? Deep set? Round? Almond? Monolid?
Each eye shape benefits from a slightly different approach, and small adjustments can make a remarkable difference.
HOODED EYES
This is probably the eye shape I'm asked about most often.
Many women notice some degree of hooding as they get older, and it's completely normal. The mistake I often see is applying thick liner across the entire lid, which can make the eyes appear smaller rather than more defined.
One of my favourite techniques is tightlining. Gently lift your upper eyelid or look down into a mirror to expose the roots of your eyelashes and, rather than drawing a thick line above the lashes, work the liner into the lash roots themselves using Precision Eyeliner Pencil in Black. The formula is creamy so it allows you to glide the pencil on seamlessly, creating definition without sacrificing precious lid space.
DEEP-SET EYES
Deep-set eyes already have beautiful natural structure and dimension.
Heavy liner can sometimes make them recede further, which is why I often prefer a softer brown liner which is often more flattering than a stark black. Keep the definition concentrated at the lash line and avoid creating excessively thick lines across the lid. The aim is to enhance the eyes without making them feel closed in.
ROUND EYES
ALMOND EYES
Often considered the most versatile eye shape, almond eyes tend to suit a wide variety of liner styles. The key is working with the natural shape rather than overextending it.
Almond eyes can carry more definition than many other eye shapes, but I still prefer to follow the natural lash line and create a gentle flick at the outer corner rather than dramatically extending the shape. Often, enhancing what's already there is far more elegant than trying to create something completely different.
MONOLID EYES
Monolid eyes offer a completely different canvas and often benefit from techniques specifically designed for visible definition when the eyes are open.
MY FINAL THOUGHTS
The most transformative beauty advice I can give you is this:
Stop trying to make your eyes look like somebody else's.
You don't need a complicated technique or a drawer full of products. You simply need an approach that works with your features rather than against them.
Once you understand your eye shape, eyeliner becomes so much easier. Your placement improves, your eyes feel more balanced and you stop second-guessing every line you draw.
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