Selfishly I made this shade for me personally... combining a deep red with a hint of brown to avoid a blue tint to your lips.  A classic choice for the holiday season - berry is universally flattering and incredibly versatile. It will work with any look from bare-faced to deep smokey eyes. 

Hydrating and nourishing, apply Lip Serum Balm to dry lips. For a sheer wash of colour apply a single coat, or build up the intensity with several sweeps of the solid serum balm. 

Elevate your look by applying a light touch high on your cheek bones, allowing the berry to really stand out. ...and don't forget lashings of mascara!

Bold and beautiful, a great shade that breaks from the nude and red cycle.

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Work with your skintone and the cosmetic effect that you want to achieve. We are all lucky that we have unique faces.. play up the features you love and play down those you don't.

Ruby Hammer MBE